New home quality label to help consumers find best buys

Building science centre BRE has launched a national labelling scheme to help buyers and renters identify the best new homes on the market. The Home Quality Mark is a five-star rating scheme that gives such key information as: indications of home running costs, impact of the home on the householder’s health and wellbeing, resilience to flooding and overheating, and digital connectivity and performance.

Homes are appraised under three themes:

  • My home
  • Our surroundings
  • Knowledge sharing.

BRE developed the government’s Code for Sustainable Homes standard, which the coalition government has wound down in its bid to reduce housebuilding regulation. Homes built to the new voluntary mark will be independently evaluated by BRE Global assessors and developments built to standards like Passivhaus and the Code for Sustainable Homes can be credited under the mark where criteria are compatible.

BRE chief executive Peter Bonfield said: “It is our long term goal that the Home Quality Mark will become the de facto sign of a better home – something that home buyers can rely on and use in their purchase decisions. It will also be used by house builders to demonstrate the quality and performance of the homes they deliver.”

The mark is being trialled by building products manufacturer Wienerberger on the E4 Brick House, a demonstration home under construction on the BRE Innovation Park in Watford.

Housebuilders can register developments under the Home Quality Mark from June. Other companies working with BRE on the development of the mark include Cala Homes, Linden Homes, Gentoo, Kingspan, HTA and the Construction Products Association.

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